About Prudent Corporate Advisory Services Limited

Prudent Corporate Advisory Services Limited operates as an independent retail wealth management services group which holds the position of being one of India’s leading mutual fund distributors based on average assets under management and commission earnings. The company operates through 33,308 mutual fund distributors (MFDs) who serve 19.28 lakh unique retail investors on its B2B2C platform from 136 locations across 21 Indian states as of March 31, 2025. 

The company started operations in 2000 before obtaining its incorporation in 2003 and expanded through partner networks starting in 2006 and received SEBI RIA registration and launched FundzBazar as its flagship platform in 2016. The company achieved several milestones after 2016 including NPS on FundzBazar (2017) and Policyworld (2018) and Fundzbot (2018) and Prudent Private Wealth and fixed income products (2019) and stock broking on FundzBazar (2021). The company acquired mutual fund assets from Karvy Stock Broking in 2021 and listed on BSE and NSE and acquired iFast Financial mutual fund assets and introduced various digital features from 2022 to 2025.

The company provides a complete digital and physical investment and financial services platform through FundzBazar and PrudentConnect and Policyworld and CreditBasket which enables mutual fund and equity broking and insurance and loan and related solutions . The mutual fund AUM reached Rs 1,03,515 crore in March 2025 with equity-oriented assets making up 96.7% of the total while SIP inflows and SIP AUM serve as fundamental components of the business model. The company operates with two subsidiaries where Prudent Broking Services Private Limited merged into the parent entity on April 01, 2023 through an approval dated August 02, 2024 and Prutech Financial Services Private Limited and Gennext Insurance Brokers Private Limited maintained their status as wholly owned subsidiaries at March 31, 2025.

Prudent Corporate Advisory Services Limited’s Business Segments

The product revenue distribution for FY2025 shows Mutual Fund products at 82.6% while Insurance products reached 11.7% and Stock broking reached 2.7% and Others made up 3.0%.

Prudent Corporate Advisory Services Limited Key Management

• Sanjay Shah serves as the Chairman and Managing Director of the company.
• Shirish Patel serves as the Whole Time Director and CEO of the organization.
• Chirag Shah serves as a Director at the company.
• Chirag Kothari serves as the Chief Financial Officer of the organization.
• Kunal Chauhan serves as the Company Secretary.

Latest Updates on Prudent Corporate Advisory Services Limited

• The company achieved AUM exceeding Rs 1 trillion while its closing AUM reached Rs 1,03,515 crore with equity-oriented assets making up 96.7% of the total as of March 31, 2025. The SIP book reached Rs 981 crore during the month with 32.9 lakh active SIPs and SIP AUM representing 43.8% of equity AUM.
• The company expanded its distribution network to 33,308 MFDs while its investor base grew to 19,28,313 as of March 31, 2025.
• The company introduced several new features and updates to its platform during FY2025 including Paperless Loan Against Mutual Fund and Margin Trading Facility in broking and FundzBazar Lite and FundzBazar Plus and Bank Fixed Deposits and insurance purchase integration on FundzBazar. The company introduced inter-AMC switching and SGB access during 2022–2025 as part of its product expansion which followed the introduction of Smallcase.
• The Regional Director of MCA approved the merger of Prudent Broking Services Private Limited with the parent company through an August 02, 2024 decision which established April 01, 2023 as the appointed date.
• The company received certification as a “Great Place to Work”.
• The company revealed its treasury book exceeded Rs 500 crore while it plans to pursue mergers and acquisitions for organic expansion.