Avenue Supermarts Limited incorporated in year in 2002 is Mumbai based supermarket chain D-Mart. The company is among the largest and the most profitable Food and Grocery (F&G) retailer in India. It offers a wide range of products with a focus on the Foods, Non-Foods (FMCG) and General Merchandise & Apparel product categories. It has many stores located across several cities in India. The company operates and manages all their stores. It operates predominantly on an ownership model (including long-term lease arrangements, where lease period is more than 30 years and the building is owned by it) rather than on a rental model. The company opens new stores using a cluster approach on the basis of adjacencies and focusing on an efficient supply chain, targeting densely-populated residential areas with a majority of lower-middle, middle and aspiring upper-middle class consumers. The company operates distribution centres and packing centres which form the backbone of the supply chain to support the retail store network.
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