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Bajaj Auto, a leading name in the Indian motorcycle and scooter sector, is currently grappling with export demand pressures that are influencing its stock performance. For those looking to buy shares online, understanding these market dynamics is crucial. 

This blog provides an in-depth look at how export challenges and domestic growth prospects affect Bajaj Auto and what potential investors should consider when choosing to buy shares online.

Export challenges

The company faces significant hurdles in its export markets, particularly in Bangladesh and Africa. Although there is robust demand in Latin America and ASEAN, these gains are being negated by weaker performances in other regions. Investors who buy shares online should factor in these geographical discrepancies when evaluating Bajaj Auto's stock. 

Understanding that the strong demand in Latin America and ASEAN is not enough to counterbalance the slowdowns in Africa and Bangladesh will be crucial for those considering investing.

Domestic market developments

On the domestic front, Bajaj Auto is set to leverage improved rural demand and new product launches. The management has projected a 7-8% volume growth in the domestic two-wheeler segment for FY25, although growth might slow in the latter half of the year due to a high base effect. 

Key developments include the strong performance of the Freedom 125cc model, with plans to increase production to 40,000 units by January 2025. Additionally, the launch of a new CNG bike by FY25 and the company's ambitions for the Chetak model to climb to the second position in the market are noteworthy.

Strategic responses and future outlook

Despite these positive developments, Bajaj Auto must contend with competitive pressures and a high base from previous years. The electric vehicle segment for three-wheelers has shown significant growth, but other challenges, such as the performance of KTM and potential margin pressures, could affect the company's overall performance.

For investors looking to buy shares online, recent updates from MOSL (Motilal Oswal Securities) provide valuable insights. The brokerage projects a 5% growth in domestic motorcycle sales for FY25, with an increase to 10% in FY26. Export growth is anticipated to be 7% in FY25, rising to 20% in FY26. However, MOSL has lowered its FY25 earnings estimates by 6% due to weaker KTM performance and possible margin pressures. 

Investment considerations

For those who are keen to buy shares online, it is essential to evaluate both the positive and negative aspects of Bajaj Auto's current and projected performance. The company has seen a significant rally in its stock due to strong earnings and technical momentum. However, with the stock potentially entering the overbought territory, experts recommend monitoring support levels and considering booking profits.

Bajaj Auto's long-term prospects remain robust, particularly with its focus on electric vehicles and international market expansion. Investors who buy shares online should keep an eye on how the company navigates competitive pressures and maintains its operational excellence to determine whether the stock's upward trend will continue.

Conclusion

In conclusion, Bajaj Auto's stock performance is currently under pressure from export demand challenges, even as it shows promise in the domestic market and through new product innovations. For those who want to buy shares online, understanding these dynamics is crucial for making informed investment decisions. By staying updated on the company's performance and market conditions, investors can better navigate the complexities of buying shares online and position themselves for potential opportunities.

Whether the stock's rally will be sustained depends on Bajaj Auto's ability to address export challenges while capitalising on domestic growth and new launches. Investors should carefully evaluate these factors and monitor the company's progress before deciding to buy shares online.