We're all set for a new experience. To visit the old Ventura website, click here.
Ventura Wealth Clients
2 min Read
Share

Cellecor Gadgets, a consumer electronics brand listed on NSE Emerge, saw its share price locked at the 5% upper circuit on Tuesday, reaching ₹54.40 apiece. This surge follows a significant business update, where the company announced its partnership with OSIA Hyper Retail, a well-established retail chain. The announcement has garnered considerable investor attention, with some seeing this as an opportune time to invest in stocks tied to the SME market.

Partnership with OSIA Hyper Retail

The key driver behind this stock price movement is Cellecor Gadgets’ collaboration with OSIA Hyper Retail, which operates an extensive retail network across Gujarat. With over 43 stores spread across 15 cities and 7.11 lakh square feet of retail space, OSIA Hypermart offers a vast platform for Cellecor Gadgets to showcase its range of products, including appliances and smart gadgets.

This partnership is expected to boost Cellecor’s market presence in Gujarat significantly. According to a regulatory filing on 7th October, the company stated, "This collaboration offers Cellecor a strategic opportunity to extend its reach and offer high-quality, value-for-money products to a broader audience." The company further revealed its ambition to generate more than ₹100 crore in revenue from Gujarat within the next 12 months.

Expansion into the Gujarat market

The partnership with OSIA Hypermart is seen as a calculated move to tap into Gujarat’s growing demand for consumer electronics. Cellecor Gadgets offers a wide array of products, ranging from mobile phones and smart TVs to smartwatches, speakers, and washing machines. By leveraging OSIA’s expansive retail network, Cellecor is well-positioned to boost its sales and strengthen its brand in the state.

Given Gujarat’s dynamic retail market, the partnership opens new avenues for growth, offering potential investors another reason to invest in stocks of companies like Cellecor that show promise in regional expansion.

Cellecor’s stock market journey

Cellecor Gadgets made its stock market debut in September 2023. The stock was listed at ₹92 per share, the same as its issue price. This marked its initial public offering (IPO) as an SME stock, underlining the company's intent to grow in the competitive electronics market.

In August 2024, the company underwent a stock split in a 1:10 ratio, making its shares more affordable to a broader base of investors. Since then, the stock has garnered significant attention within the SME segment, particularly among retail investors keen to explore opportunities in emerging markets.

Market performance

At 2:50 pm on the day of the announcement, Cellecor Gadgets shares remained locked at the 5% upper circuit at ₹54.40 apiece on the NSE SME platform. This price surge reflects investor confidence in the company’s strategic business decisions, particularly its expansion efforts in Gujarat.

The partnership with OSIA Hyper Retail is expected to solidify Cellecor’s position in the consumer electronics sector, offering considerable growth potential in the coming months. Investors will likely keep a close eye on the company's next moves as it works towards achieving its ambitious ₹100 crore revenue target in Gujarat over the next year.