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Shares of Hindustan Unilever Limited (HUL), the country’s largest fast-moving consumer goods (FMCG) maker, surged by as much as 1.23% on the National Stock Exchange (NSE), reaching an intraday high of ₹2,198. This rise in stock price follows the Competition Commission of India (CCI) approving HUL’s proposal to acquire Uprising Science. It is the parent company of the beauty and personal care brand Minimalist.

Details of the acquisition deal

Based in Jaipur, Uprising Science is engaged in the production and sale of a wide variety of beauty and personal care products, along with baby care and hair care items. It functions under the brand name- Minimalist. The proposed transaction involves Hindustan Unilever acquiring 90.5% of Uprising Science’s shares, with an eventual purchase of the remaining 9.5% over the next two years. This decision has been taken as per the terms outlined in the share purchase and subscription agreement between Hindustan Unilever and Uprising Science.

The Competition Commission of India (CCI) gave the green light to this acquisition on Monday, clearing the path for Hindustan Unilever to strengthen its position in the beauty and personal care segment. According to the CCI, the deal involves a secondary buyout worth ₹2,670 crores at a pre-money enterprise valuation of ₹2,955 crores. Additionally, HUL will inject ₹45 crores in primary infusion before acquiring the remaining 9.5% shareholding in Uprising Science.

Hindustan Unilever, a leading FMCG player, owns a host of household brands, including Lakme, Lux, Knorr, Kwality Wall’s, and Surf Excel. The acquisition of Uprising Science supports HUL’s strategy to strengthen its presence in the expanding beauty and personal care market.

Hindustan Unilever’s recent financial performance

In the quarter ending December 2024, Hindustan Unilever reported a net profit of ₹3,001 crores, a 19% increase compared to ₹2,519 crores in the same period last year. The company’s revenue from operations grew by nearly 2%, reaching ₹15,195 crores, up from ₹14,928 crores in the previous year. HUL’s strong financial performance indicates its strong market presence and strategic investments, making it an attractive option for people looking to invest in stocks.

The latest acquisition is expected to further enhance the company’s portfolio, adding value to its existing beauty and personal care offerings. This could potentially boost its stock performance in the near future.

Why invest in Hindustan Unilever stocks now?

Hindustan Unilever’s consistent growth, diverse brand portfolio, and strategic acquisitions make it a strong contender in the FMCG sector. For investors looking to diversify their portfolios or increase their holdings in the FMCG sector, now might be an excellent time to invest in stocks of HUL. The recent approval for the acquisition of Uprising Science enhances HUL’s competitive edge and could open doors to greater opportunities in the beauty and personal care space.

Additionally, HUL’s strong financial results and positive market outlook further add to its appeal. Investors who are interested in capitalising on long-term growth prospects should consider investing in stocks like HUL, which is known for its strong market leadership, operational efficiency, and expansion strategies.

The latest update on Hindustan Unilever stocks

As of 10:45 AM on March 18, 2025, Hindustan Unilever shares were trading at ₹2,206.30, marking an increase of 1.61%. The latest acquisition approval by the CCI has sparked a positive market response, driving Hindustan Unilever’s share price higher. 

With strong financial performance, an expanding portfolio, and a strategic move into the beauty and personal care segment, HUL remains a solid option for those seeking to invest in stocks. Investors looking for opportunities in the FMCG sector should keep an eye on the live updates of Hindustan Unilever shares, as they are expected to maintain upward momentum in the coming months.