Ola Electric Mobility has faced a significant setback, with its share price plunging by 3% to a record low of ₹75.20 on the BSE on Tuesday. This decline occurred amid heavy trading volumes as the share price fell below its issue price of ₹76 during intraday trading. The current price marks the lowest point since the company's market debut on August 9, 2024.
Decline in share price
The electric vehicle (EV) manufacturer's stock has plummeted more than 52%, down from a high of ₹157.53 recorded on August 20, 2024. This substantial decrease can be due to a recent surge in customer complaints regarding product quality and after-sales service, which has adversely affected the company's brand image. Industry analysts suggest that these issues could significantly impact Ola Electric's volume growth moving forward.
Increasing competitive pressures
The competitive landscape in the electric two-wheeler (e2W) sector is becoming increasingly intense. This heightened competition is likely to exert additional pressure on Ola Electric's market share. As of 10:55 AM, the company was trading 2.8% lower at ₹75.50, while the BSE Sensex saw only a 0.6% decline. Approximately 17.3 million equity shares had already exchanged hands on the NSE and BSE combined.
Market position and growth potential
Ola Electric is a major player in the e2W market, boasting a tech-centric business model and a strong product portfolio. India ranks as the second-largest two-wheeler market globally, representing 15-20% of global production. Despite this, e2W penetration in India remains below that of several other countries. However, projections indicate that e2W adoption could rise from approximately 5.40% of domestic registrations in Fiscal 2024 to 41-56% by Fiscal 2028.
Future outlook
Despite current challenges, industry analysts maintain a cautiously optimistic outlook for Ola Electric's growth. Factors such as increasing EV adoption, aggressive model launches, and a focus on research and development may improve profitability in the medium term. However, concerns regarding market share loss due to intensifying competition and ongoing product quality issues persist.
The brokerage community views Ola Electric's stock as fairly valued, citing risks associated with potential market share losses. Analysts have assigned a 'Reduce' rating with a target price of ₹80 per share, indicating that while there is potential, caution is advised in share market investment.
Key takeaways
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