Saregama India's stock witnessed a remarkable 10% surge on September 30, rebounding after a two-day decline where it had shed nearly 8%. The sharp increase in share price was driven by heavy trading volumes, with 43 lakh shares changing hands, significantly higher than its one-month daily average of 11 lakh shares. This surge pushed the stock up by 20% within a week, capturing the attention of those closely following the share market investment sector.
By 11.18 am, Saregama India's shares were trading at Rs 616.55 on the NSE. Investors reacted positively not only to the stock's strong momentum but also to the company's decision to reject a Rs 600 crore offer from Karan Johar's Dharma Productions for a 51% stake. The music label's choice to retain control reassured market participants about its long-term strategy, further boosting interest in the stock.
Rising profitability and digital expansion
Saregama's evolving business model is helping it tap into the growing digital space, particularly through high-margin licensing income. Analysts believe that this growth will continue, especially as the demand for digital music licensing from over-the-top (OTT) platforms and streaming services grows. According to CARE Ratings, the company's licensing income has shown a steady rise, up by around 16% in FY24. This is expected to sustain profitability in the long term, making it an attractive option for share market investment enthusiasts.
Moreover, the company's extensive catalogue of retro music, combined with its strategic publishing partnerships, is opening up new monetisation avenues. As physical content becomes obsolete, Saregama's move towards digital platforms, such as YouTube and brand partnerships, is a key driver of its stock performance.
Key takeaways
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