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Food delivery giant Swiggy has secured the approval of the Securities and Exchange Board of India (SEBI) to proceed with its highly anticipated initial public offering (IPO). This development is crucial for investors looking to buy shares online, as it marks a significant step for the company. It has garnered substantial backing from prominent investors such as Prosus, SoftBank, and Accel. As of August 2023, Swiggy is valued at approximately $9.3 billion.

IPO details and financial ambitions

Swiggy submitted its offer document on April 30 this year, opting for the confidential pre-filing route. This approach allows the company to keep specific details under wraps for the time being. However, reports indicate that Swiggy aims to raise ₹11,000 crore through the IPO, which includes a fresh issue of ₹5,000 crore. The timeline for launching the IPO is tentatively set for November, according to insider sources.

Before officially entering the market, Swiggy must present its updated draft red herring prospectus (UDRHP) to the public for a minimum of 21 days. This period allows the public to provide feedback on the offer document. Once this window closes, and if all feedback is addressed, the company can move forward with the IPO.

Comparison with competitors

If successful, Swiggy will become the second food delivery service to list on the stock exchanges, following Zomato. Zomato has experienced impressive growth, currently valued at ₹2.6 trillion, with its share price soaring by 2.3 times this year alone. Swiggy's IPO will be particularly noteworthy as it will mark the first instance of a company going public via the confidential filing route.

This route, introduced in 2022, allows firms to keep their draft red herring prospectus private until they have finalised their listing plans. This strategy not only safeguards sensitive information but also shields companies from unnecessary public scrutiny and potential opportunistic litigations.

Unique position in the market

Only three other companies have utilised this confidential filing route so far: Vishal Mega Mart, backed by Partners Group and Kedaara Capital; SoftBank-supported Oyo; and Tata Play. However, none of these firms have successfully launched their IPOs to date. This puts Swiggy in a unique position, as it will be pioneering this route within the food delivery sector.

The impending IPO is seen as a critical move for Swiggy. It will allow the company to expand its operations and solidify its market presence. With a burgeoning customer base and a growing appetite for food delivery services in India, the IPO could provide the necessary capital for further development and innovation.

Conclusion

As the company prepares for its IPO, market analysts and investors will be closely watching its progress. The approval from SEBI is a significant milestone, paving the way for what could be a landmark event in the Indian food delivery sector. With November on the horizon, potential investors are eager to see how Swiggy navigates the IPO process and positions itself for future growth in a competitive market. For those looking to buy shares online, this could be an exciting opportunity to consider as Swiggy gears up for its public debut.